A A portal is a web-based platform that combines data from various sources into a single user interface and displays the most relevant information for the user's situation. Over time, simple web portals have evolved into portal platforms that support digital customer experience initiatives.

Content discovery was the challenge that portals attempted to solve in the early days of the internet. In the face of the vast amount of information available online, the most convenient way for the average user to find information was through a portal, which was a human-curated content hub. Portals could show only certain types of content to give users a more personalised experience.


Personalized access based on an assigned or presumed user role is the basic, unifying principle for each form of portal. For example, organisations generally have many applications that their employees need to access, such as an application for logging time sheets, another for booking time off and a third for sending internal communications. When employees have too many touchpoints to move between as part of their regular routine, they become annoyed. A new employee portal combines together these common services and applications into one place for your staff to use, and can further customise the page based on department or role.

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